Course Objectives

By the end of this course, participants will be able to:

• Explain the basics of event management.
• Develop a list of steps to manage and organize events.
• Formulate the steps of the event planning process.
• Apply event evaluation methodologies.
• Use a variety of resources in managing logistics (organizational) operations.

Course Outline

Day 1: Fundamentals of Event Management:

• Definition of “Events”
• Reasons for organizing events
• Types of events
• The importance of events
• Definition of the ” event subject”
• Steps to create events and determine their main idea
• Event Stakeholders

Day 2: Steps of the Event Planning Process:

• Formulate the vision and define the “theme” of the event
• Perform SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis
• Formulation of goals and targets
• Determine the feasibility of the event
• Selection of the appropriate organizational structure
• Plan development
• Effectiveness evaluation
• The Five Elements of Event Creation (5W)
• Formulation of SMART goals

Day 3: Human Resources and Logistics in Event Management:

• Human Resources Management for Events
• Choose the ideal location for the event
• Marketing and promotion of the event
• Elements of marketing and promotional processes for the event
• Ticket
• Signs
• declarations
• Events budget
• Security and safety elements in event management
• Risk management and contingency plans
• Possible issues
• Climate
• Invitees do not come
• Delayed delivery of equipment

Day 4: Evaluation and Estimation of Events:

• The difference between evaluation and estimation
• The six main stages in the evaluation of events
• Various methodologies in evaluating events
• Gantt charts for task schedule management
• ROI assessment
• Measure social media engagement

Day 5: Organizing Successful Events:

• Steps to organize successful events
• Plan and implement effective promotional campaigns
• Use an effective communication system
• Rational use of the website of the organized event
• Rational use of technology
• Use an efficient logistics management system.