Introduction

AI tools can help digital media teams produce content faster, improve quality, and reduce repetitive work—while keeping brand voice and accuracy. This practical 5-day program equips Grade 5 digital media specialists with simple, safe ways to use AI for daily tasks such as ideation, drafting, editing, scheduling support, and basic performance insights.

Course Objectives

• Use AI to speed up content ideation and planning
• Draft and refine captions, scripts, and posts with consistent tone
• Create simple content variations for different channels
• Improve quality through AI-assisted checks (clarity, errors, brand voice)
• Apply safe-use rules: accuracy, privacy, and copyright basics

Target Audience

• Senior Specialist (Grade 5) digital media professionals
• Social media and content teams
• Digital communications and campaign coordinators
• Design/content support roles producing frequent posts
• Teams managing multi-channel content calendars

Course Outline

Day 1: AI Basics for Digital Media

• What AI can help with
• Where AI should not be used
• Prompting basics for content
• Safe use: confidentiality and copyright
• Activity: Build your personal AI prompt list

Day 2: AI for Content Ideation and Calendars

• Generating content ideas by theme
• Turning campaigns into weekly plans
• Writing content briefs quickly
• Creating simple editorial calendars
• Workshop: Build a 2-week calendar

Day 3: AI for Writing and Editing

• Captions and short-form copy
• Tone control and brand voice
• Rewriting for clarity and engagement
• Hashtags and CTA suggestions (with checks)
• Activity: Create 10 post drafts

Day 4: AI for Visual and Video Support

• Prompting for visual concepts
• Storyboard and script drafts
• Thumbnail/title options
• Repurposing long content into short clips
• Case study: Repurpose one campaign asset

Day 5: Quality Control and Workflow

• Fact-checking and accuracy checks
• Brand consistency checklist
• Approval workflow and version control
• Simple performance insights and learning loops
• Final project: AI productivity playbook