Introduction

Generative AI tools like ChatGPT, MidJourney, and others are changing how content is produced. This course provides hands-on training for creating impactful PR and media content using AI.

Course Objectives

By the end of this course, participants will be able to:

• Learn generative AI tools for text, image, audio, and video creation.
• Develop skills in AI-assisted storytelling.
• Apply AI in producing campaigns and branded media.
• Manage copyright and ethical issues in AI content.

Target Audience

This course is designed for:

• PR content creators
• Social media managers
• Digital marketers
• Corporate communication teams

Course Outline

Day 1: Introduction to Generative AI Tools

• Overview of text, image, video, and audio generation tools
• Introduction to ChatGPT, MidJourney, and Synthesia
• Ethical and copyright concerns in generative AI
• Case studies of AI-created PR campaigns
• Demo session: Exploring different AI tools

Day 2: AI in Crafting PR Content

• Writing press releases and speeches with AI
• Enhancing social media content using AI prompts
• Editing and proofreading with AI tools
• Maintaining brand voice while using AI assistance
• Exercise: Drafting a press release with AI support

Day 3: Visual Storytelling with AI

• Creating AI-generated graphics and infographics
• Designing campaign visuals with MidJourney/DALL
• E
• AI video creation for media campaigns
• Real-world applications of AI visuals in PR campaigns
• Practical exercise: Create a campaign visual using AI

Day 4: Podcasting & Voice Synthesis in PR

• Introduction to AI voice generation tools
• Creating podcasts and audio content with AI
• Using AI for translation and dubbing in PR messages
• Case studies of AI in voice-driven PR campaigns
• Hands-on: Create a short AI-generated voice message

Day 5: Building an AI-Powered Content Strategy

• Combining AI text, visuals, and audio in a single campaign
• Planning workflows for AI-assisted content creation
• Tools for content management and scheduling
• Workshop: Design an AI-powered content calendar
• Presentation of group projects