Introduction

From low-cost tools for marketing and design, to website and ecommerce solutions, to crowdfunding platforms, there have never been more resources for people interested in starting a new business venture. Perhaps that’s why there are over 31 million entrepreneurs in the United States alone. Entrepreneurship isn’t simply about being self-employed or having a great business idea. In this course, we’ll define entrepreneurship and discuss what it takes to become a successful entrepreneur in today’s world.

Course Objectives

By the end of this course, participants will be able to:

• Define the role of the entrepreneur in business around the world.
• Describe the entrepreneurial profile.
• Explain the forces that are driving the growth of entrepreneurship.
• Explain the cultural diversity of entrepreneurship.
• Put failure into the proper perspective.
• Leadership and marketing techniques, and their role in entrepreneurship.
• Effective strategic planning

Target Audience

This course is designed for:

• Marketing Managers and Supervisors
• Project Managers
• Strategic planners
• Administrators and heads of functional departments
• Research and development managers
• Team leaders

Course Outline

Day 1: Describe the Entrepreneurial Profile

• Welcome and Introduction & Introducing course objectives
• Conceptual framework
• Characteristics of Entrepreneurs
• Benefits &Drawbacks & feeding -Q&A &Homework

Day 2: The Cultural Diversity of Entrepreneurship

• Quick review of the last session -Homework solution
• The Cultural Diversity of Entrepreneurship
• The Power of Small Businesses
• Strategic Thinking -Q&A &Homework

Day 3: Strategic Planning

• Quick review of the last session
• Homework solution
• Strategic Planning
• Vision &mission and SWOT analysis.
• Setting priorities& smart goals
• Q&A &Homework

Day 4: Marketing Strategic Planning

• Quick review of the last session
• Homework solution
• Marketing strategic planning
• The Four-Cell SWOT Matrix
• Corporate& unit Strategy
• Creating the Marketing Plan
• Q&A &Homework

Day 5: Leadership and Marketing for Entrepreneurship.

• Quick review of the last session
• Homework solution
• Implementing Marketing Strategies
• Total Quality Management
• Organizing Marketing Activities
• Q&A -General review